Why use TikTok in your marketing strategy?
What is TikTok ?
It is the Chinese social network that has managed to establish itself alongside the biggest social networks. Created in 2016, it is a video creation platform that reaches young people who are between 13 and 24 years old. The app is known for its successful challenges.
In a few figures TikTok is :
- 8.2 billion video views per month in France .
- 11 million French users every month.
- Users spend an average of more than an hour a day on the application and open the app 9 times a day.
- In September 2020 there are 100 million users in Europe and 2 billion downloads in April 2020.
- The app is available in 155 countries and 75 languages.
Reports the Completion of Software Dev / DGTL HOLDINGS
TikTok is the perfect channel for your Paid Media strategy to promote your company to this target. More and more brands that want to reach the under 25 years old are attracted by this social network.
Launching a campaign on TikTok will increase your notoriety. You can use this platform to present your brand (in a lighter way) or make funny videos. Don’t forget to generate traffic to your site!
TikTok is also a monitoring tool: you can monitor trends and the latest challenges. This app is a source of inspiration for the creation of your content. You will discover the viral potential of the videos you broadcast!
Aaron Weiss / Unsplash
Amanda Vick / Unsplash
WHAT KIND OF CONTENT TO PRODUCE ON TIKTOK?
Several types of content are possible:
- Sponsored videos (in the feed)
- Challenges with hashtags
- The brand takeover : a full-screen ad that appears when the app is opened. It is very effective to gain notoriety.
- Top view: the ad is displayed in large size as soon as it opens and then it turns into a video in the user’s feed. A short video format with a call to action.
- Sponsored effects: creation of 3D objects or filters that will be used by users of the social network.
