5 tips to improve your local SEO 📍
Almost every business faces a very common and inevitable obstacle: competitors. Local SEO is a fierce battle, and as a local business, it’s crucial to stand out. As a result, it’s sometimes difficult to compete with companies that have been doing local SEO for years.
It’s time to boost your business with these 5 tips to improve your local SEO!
Tips #1
GET REVIEWS
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Reviews are important. They are a local SEO factor and they help you stand out from the competition. If you can get your satisfied customers to leave a review on Google to thank you for a positive experience, it can go a lot further than almost any other local SEO tactic.
Sure, reviews improve rankings, but they also allow your website to occupy more space in organic search results. This is a great strategy for organic results pages, adding scheme tags to increase the space your business occupies.
“Social Proof” is another benefit of getting reviews. People see five stars and know that your business is recommended by your customers. So by getting reviews, you’ll improve three conversion elements: ranking, click-through rate and conversion rate.
Tips #2
Use local directories
It is important to register your website in as many quality local directories as possible to create business listings and improve your local SEO.
Google My Business is the best known tool to add your business listing to Google Maps and get a listing for your business.
Make sure there are no duplicates and that the information in the other listings is accurate and up to date.
Tips #3
Find local keywords with Google Ads
Google Ads Keyword Planner is a free tool to search for local keywords for local SEO.
It will help you find terms that have the highest search volume and lowest competition, and will also help you find similar queries searched by your local audience.
Tips #4
Get local backlinks
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Link building is also an important part of SEO, and therefore, local SEO.
Look for local companies in your area that might be willing to partner with you, and make a list. Then contact the owners of the sites and ask them to add a backlink to your website. Register your site in directories to get even more links and optimize your link anchors with local keywords, while remaining natural.
Getting local backlinks from high authority domains in your local area will help you make things happen
Tips #5
Hire an SEO consultant or agency
If you don’t have the time to optimize your website and your local visibility, or you don’t have the necessary skills, make your life easier. Sure, it’s a cost, but hiring an SEO specialist is the best way to improve your local SEO.
