We built a dynamic, cross-channel content and influencer campaign. With a strong focus on connectivity, we showcased the wide range of experiences and opportunities that Wifi provides. Our bespoke, out-of-home and social media campaign allowed us to partner with 5 active micro-influencers – entrepreneurs, bloggers and photographers – to deliver Emaar’s message in a compelling way. The influencers’ stories were a centerpiece of the widely shared video content.